Atelier van Asseldonk
“Atelier van Asseldonk has been developed by a relatively small and loosely structured group of people who differentiate projects by researching and developing primarily for the sake of radical innovation and enjoyment.
We operate in both the public, private as the institutional domain and create designs and autonomous works. The atelier works on projects varying from art commissions, architecture, interior concepts and product design. All derived from overly conceptual minds.”
The Dawn of Design, To worship progress
In a time where future builders are clueless, Atelier van Asseldonk shows their Design odyssey. An exhibition in which we worship progress from the bone to a welding robot. An interstellar look into the future where bygone Futurism prevails.
Abundance and hollow aesthetics make way for functionality and pragmatic thinking. We
don’t worship the design, but the tools that make the design possible. The product is not
elevated, but the pedestal itself becomes the centerpiece. The discovery and development
of such a discovery becomes the essence.
“Our technical knowledge is elevated to art and is not a reflection of the structure of the world, but a way and instrument to thoroughly deal with the world.”
Discovering that materials can be used as tools is only the beginning of our era as primate designers. We want to improve everything, make it faster, more convenient, and more practical. We owe it to ourselves not to view a discovery as a glorious victory, but as a starting point. A portal for the world of tomorrow.
Board our vehicle and transcend the earthly, and become acquainted with the technological
evolution that enables humans to enter a new phase in design thinking.
The presentation is at Piet Hein Eek